Ex
perience
COLDWELL BANKER
PREVIEWS INTERNATIONAL®
with the power of expertise
For more than 80 years, Coldwell Banker Previews International® has provided a unique fusion of local expertise and global power. To list with a Previews® Property Specialist is to ensure you receive a superior level of personal attention and the utmost discretion. It is the number one reason why owners of the world’s most remarkable homes who have previously sold with Coldwell Banker® consistently return to enlist the Previews advantage.
"Explore the legendary advantages behind the Previews® name."
Established in 1933, the Previews® program was born from one man’s desire to show great estates to customers a world away. By capturing the spirits of these extraordinary homes on film, Henderson Talbot gave wealthy homebuyers a new way to choose residences with confidence. Over the next four decades, Previews remained solely focused on marketing luxury homes under a gold standard of service and innovation.
In 1980, America’s most established real estate brand, Coldwell Banker®, acquired the rights to create the best-in-class luxury-marketing program now known as Coldwell
Banker Previews International®.
Coldwell Banker Previews International® combines specialized knowledge, strategic marketing savvy and unparalleled resources. To ensure property exposure throughout the world where the most affluent buyers live, work, and travel, you need Coldwell Banker Previews International.
Coldwell Banker
The Leaders in the Luxury Real Estate
"A global reputation of success"
In 1906, Colbert Coldwell founded a real estate company with a philosophy different from others of the day: the customer’s best interest above all. During the last 109 years, Coldwell Banker® has grown to become the premier residential real estate organization in North America.
Founded by Henderson Talbot, Previews® has been a world leader in the marketing of luxury homes since 1933. Previews® was acquired by Coldwell Banker Real Estate in 1980. The exclusive group of certified Previews Property Specialists makes up just 8.5 percent of the more than 86,000 independent agents associated with Coldwell Banker worldwide.
Exceptional properties require exceptional marketing, and through the Coldwell Banker Previews International program, our Previews Property Specialists have access to the tools to assist you in buying or selling your luxury property. Coldwell Banker Previews International exemplifies a dedicated commitment to client service.
Coldwell Banker Previews International Property Specialists participated in more than 20,000 transaction sides of homes priced at $1 million or more in 2014. Nationally, the Previews unit handles an average of $106 million in luxury homes sales every day, totaling more than $38.6 billion in annual sales nationwide.
HISTORY IS THE DIFFERENCE
global reputation of success
Exceptional representation for exceptional properties...
Property Specialists dedicated to creating exceptional real estate experiences for customers and communities through the passionate delivery of truly remarkable service.
Formula for Success
Coldwell Banker Residential Brokerage is positioned for success with a simple formula:
Strong leadership of local operations with established roots and valuable identities
Commitment to service excellence at every level of the organization
Adaptability to market demands and the pursuit of growth opportunities
Leading edge tools, resources and training to position our sales associates as full-service consultants
Powerful tandem of cost-effective local advertising and extensive national brand marketing
The Power of Price Positioning
Your Coldwell Banker Sales Associate is your consultant and advocate to get your property sold for the highest possible price, as well as:
To inform you about how the local real estate market functions
To create a perception of value by helping you position your property to generate the greatest amount of buyer interest
To negotiate and manage the sales process in order to obtain the best possible price and terms for you home
Sales Volume
$38.6 Billion
NATIONAL LUXURY SALES
$106 Million
IN LUXURY SALES EVERY DAY
$10.9 Billion
SOUTHERN CALIFORNIA LUXURY SALES
ULTRA-LUXURY PROPERTIES
Nationally, COLDWELL BANKER® sells over $212 billion in real estate each year, more than any other real estate brokerage. Within this, PREVIEWS® handles an average of $106 MILLION in luxury home sales every day, totaling more than $38.6 billion annually.
Locally, Coldwell Banker Previews International closed over $10.9 BILLION DOLLARS in luxury home sales in Southern California in 2014—more than any competitor in the marketplace.
ULTRA-LUXURY PROPERTIES
Coldwell Banker Previews International represents some of the highest priced residences throughout the United States.
NATIONAL
CONNECTED BY A GLOBAL NETWORK
Listing with Coldwell Banker Previews International® not only gains you the expertise of someone with a proven track record of luxury home sales, but who has met the most
stringent qualification criteria. Only your Previews® Property Specialist has access to the
Coldwell Banker® global network of sales associates to connect your property with qualified buyers from around the world.
In addition to the expansive Coldwell Banker international presence, Previews Property Specialists can leverage the worldwide connections of parent company and global residential real estate leader, Realogy Holdings Corp.
LOCAL NETWORK THROUGHOUT SOUTHERN CALIFORNIA
With 4,100+ independent sales associates in 81 offices, Coldwell Banker Residential Brokerage grossed $18.4 billion in annual sales, making Coldwell Banker Residential Brokerage one of the most successful real estate companies in Southern California. From exclusive coastal enclaves and lavish city living to distinguished suburban neighborhoods and prestigious desert communities, Coldwell Banker Residential Brokerage maintains a strong foothold that extends throughout Southern California, offering a diverse range of luxury properties appealing to buyers from around the world.